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The Misunderstood Role of Product Manager

Product Management is often an under appreciated skill in large companies. Organizational structures are built around product delivery and support. Early in a company’s life the definition of products allow for economic survival. As a company grows more cross-functional organizations try to have greater impact on product definition so that they can perform their functions . . . → Read More: The Misunderstood Role of Product Manager

Viral Marketing and 2.0 Tools

Web 2.0 has certainly changed the way many people interact. It has created communities, provided a vehicle for customized interaction, and has been a platform for collaboration. The communications aspects of Web 2.0 are breakthrough technology for marketing and delivery of new products and services. We can overlay new methods on existing business functions, such . . . → Read More: Viral Marketing and 2.0 Tools