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Robert Morris: Financier of the American Revolution
/ 640 Pages

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The Most Dangerous Business Assumption

One of the biggest traps that we fall into in technical companies is we assume we know what customers want or need. Silicon Valley companies grew up building engineering products for engineers. This means that we started by making products for ourselves and assumed that customers needed the same stuff too. Fortunately, we . . . → Read More: The Most Dangerous Business Assumption