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Leviathan: Authoritative Text
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Web 2.0 is Creating New Rules for Communication

I watch several blogs because they provide outstanding insights.  All of them post with sporadic frequency but I was concerned when Ed Batista stopped posting for over a month on his blog “Executive Coaching and Change Management”.  I started to worry about his health or was afraid that he’d lost interest.  Many blog entries  I’ve [...]

Viral Marketing and 2.0 Tools

Web 2.0 has certainly changed the way many people interact.  It has created communities, provided a vehicle for customized interaction, and has been a platform for collaboration.  The communications aspects of Web 2.0 are breakthrough technology for marketing and delivery of new products and services.  We can overlay new methods on existing business functions, such [...]

Web 2.0, Fad or Future?

Web 2.0 is all about making personal connections directly and immediately. More and more I hear about how blogs, wikis, and social networking sites are changing the way we live and play. Clearly teens and above have started to use sites like Facebook and MySpace in ways that have changed social interaction but [...]