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Viral Marketing and 2.0 Tools

Web 2.0 has certainly changed the way many people interact. It has created communities, provided a vehicle for customized interaction, and has been a platform for collaboration. The communications aspects of Web 2.0 are breakthrough technology for marketing and delivery of new products and services. We can overlay new methods on existing business functions, such . . . → Read More: Viral Marketing and 2.0 Tools

Web 2.0, Fad or Future?

Web 2.0 is all about making personal connections directly and immediately. More and more I hear about how blogs, wikis, and social networking sites are changing the way we live and play. Clearly teens and above have started to use sites like Facebook and MySpace in ways that have changed social interaction but I’m not . . . → Read More: Web 2.0, Fad or Future?

The Elusive Dream of Software Quality

Every 2 years or so, I get invited to participate in a “Software Quality” Initiative. Our company cares very deeply about the customer’s experience and we’re constantly trying to improve, so when someone has a conversation with a customer who has had a difficult problem, we try to find solutions that the whole company can . . . → Read More: The Elusive Dream of Software Quality